I was just told by my friendly Trader Joe's checker that they are not going to be carrying the big 1-lb blocks of Plugra after next month.
At around $3/lb, Plugra (which is not, in fact made in Europe as many people believe) is my favorite butter to cook with, bake with, etc. It has a wonderfully high butterfat content, delicious flavor (of course it's not cultured butter) and...
...it's $3 for a full pound.
What am I going to do? I don't WANT to spend $6 on half as much butter at Whole Foods. Though, I have been looking for an excuse to switch to Lurpak... hmmm.
Incidentally, my guess is that TJs is going to bring in their own private lable "European-style" butter (because that's just how they do)...
